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Research papers

Challenges for the toy business in the ’90s

Throughout the past thirty years the toy business has gone through important transformations - specially the move from small workshops of craftmen to dominating multinational companies, each trying to develop their competitive advantages. Toy...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jean-Paul Charpentier
June 15, 1992
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Citation

Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s